Use Case Examples
Outperforming Traditional Research for a Luxury Kitchen Brand
For a leading luxury kitchen and bath fixtures brand, Renaissance surpassed the performance of a top traditional market research firm by delivering deeper insights into influential customers’ perceptions in record time. Our AI-powered analysis is reshaping brand messaging and positioning for the organization, while reducing marketing spend.
Unlocking Hidden Consumer Insights for a Global Autotmotive Manufacturer
Renaissance Strategy’s AI-driven methodology segmented U.S. consumers for a top global automobile manufacturer, uncovering unique insights into “the quiet middle”—a key customer group unreachable by traditional research. Our predictive analytics informed a new vehicle launch strategy and advanced insights into the emotional components of automobile ownership.
